Marketing Specialist

What You’ll Do (Real Work)

• Plan and execute campaigns (Facebook, Instagram, TikTok, Google)
• Run paid ads and optimize for conversion (not just reach)
• Create offers, deals, and hooks that actually attract users
• Work with content team to produce high-performing creatives
• Analyze performance (CTR, CAC, conversion rate)
• Improve landing pages and funnels
• Experiment constantly (A/B testing mindset)

What We Expect (No-BS Requirements)

• Strong understanding of digital marketing fundamentals
• Ability to think in terms of numbers (CAC, ROI, conversion)
• Creative mindset (ads that stop scrolling)
• Fast learner (platforms change constantly)
• Ownership mindset (you don’t wait for instructions)

Red Flags (Don’t Apply If…)

• You only know how to “post content”
• You measure success with likes and followers
• You’ve never run or analyzed paid campaigns
• You avoid data and numbers

Bonus (Big Advantage)

• Experience with Facebook Ads / Google Ads
• Worked on e-commerce or app growth
• Basic design skills (Canva, Figma, etc.)
• Understanding of Bangladeshi market behavior

KPIs (How You’ll Be Judged)

• Cost per acquisition (CPA)
• Conversion rate
• Number of orders / installs generated